PMF Signal

Step one · about 3 minutes

What kind of builder are you?

Ten situations, no right answers. Every verdict you get from here is judged through this — which is the whole difference between “good idea” and “good idea, wrong for you”.

The same idea gets different verdicts

A market that is a BUILD for someone with an audience is a PASS for someone without one. Generic scores cannot tell you which you are, so they tell everyone the same thing.

It lets the answer be no

A tool with no model of you has no grounds to refuse. With one, a report can say this market is real and you are the wrong person for it — and show its reasoning.

Rejections become useful

A no that names the constraint tells you what would have to change. An unexplained score just tells you to try again.

Answer once

This is about how you build, which does not change month to month. What you will spend and how many hours you have gets asked per idea, because that genuinely does change.

1 of 11

The Saturday morning test

Saturday morning, four free hours, no obligations. You want to work on your idea. What are you actually drawn to?

Founder archetype · PMF Signal